“This is the week to finally shoot your bags! Exciting!” Those were the words of my product photographer. My business partner. Your business partner should be as excited about your business as you are. They should be as excited about your products as you are. Your business partner should be your Trusted Advisor.
In the corporate world, the phrase “Trusted Advisor” is used to describe relationships between departments. For example, Technology is expected to be the Trusted Advisor of the Business. That means that the role of Technology is to ensure that the Business has the tools and processes it needs to run efficiently and effectively for maximum profit and at minimum cost. It means that Technology must do its job for ultimate customer satisfaction. In lay man’s terms, it means that Technology has the Business’ back and the Business trusts that Technology has its back.
Really this is no different from personal relationships where friends and family are supposed to care about you and do the best by you and you do for them. You know how critical those relationships are for your personal happiness and success. It’s no different in business.