For the woman on the go …

Adunni Designs is for the woman on the go. Adunni Designs designs and sells one of kind accessories made with exotic Aso Oke (a-sho-o-kay) cloth handwoven by the Yoruba people. Aso Oke, which means top-cloth, is as old as the people themselves, a 2000 year-old cultural institution that still exists today. Originally made from naturally found raw silk and cotton fibers, Aso Oke is hand-woven and dyed into rich, beautiful and diverse designs. Designs are as varied as the tastes and skills of the weaver and/or his patron. Most Aso Oke weavers are men and these skills are handed down from generation to generation within the same families. Traditionally worn by royalty, Adunni Designs is modernizing how Aso Oke is worn for today’s modern everyday woman. 

Adunni Designs’ is perfectly suited for the fashionable, modern woman of all ages. Our target market is the young woman, defined as every woman 18 and above. This woman is beautiful, fashionable, sexy and stylish. She feels good about herself, is confident and radiates warmth and therein lies her beauty. She is happy and wants and when she can, makes, everyone around her happy. She expresses herself with her own unique sense of style through her clothes, her mannerisms, and her personality. Her style runs from the playful to the piquant, from the I’m my own woman to the I’m everywoman, from the come hither to the oh but not so close. Does she tease, does she play, does she have fun? Yes, yes, and yes. But she likes, and she loves, she embraces, and she shares. She may not always know where she is going but she knows who she is so she’ll ultimately get to where she should, and she’ll have fun doing it. That woman is me. That woman is you. That woman is Adunni Designs.

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